Mid-America™ Adds Four New Dark Colors to Vinyl Shutters Line

Mid-America™ Adds Four New Dark Colors to Vinyl Shutters Line

Westlake Royal Building Products has added new on-trend colors to its Mid-America™ vinyl shutters line. The four dark colors—French Roast, Storm Cloud, Treated Cedar, and Platinum—complement current trends in siding colors. They’re ideally suited for styles across the Mid-America vinyl shutters line, including open louver, raised panel, Board-N-Batten, and louver/panel combo shutters.

“Shutters give homes a distinctive appearance, elevating their curb appeal and charm through accurate architectural designs and vibrant colors. Beyond simply complementing windows, they contribute an additional layer of beauty and vibrancy to a home’s overall aesthetic,” said Steve Booz, vice president of marketing for Westlake Royal Building Products. “We’re proud to expand Mid-America’s comprehensive selection of shutters through the addition of four new colors that cater to the rising demand for darker accessories.”

Mid-America vinyl shutters in the new French Roast hue
Mid-America shutters in new French Roast

Vinyl Shutters Provide Aesthetics, Low Maintenance

Mid-America vinyl shutters come in a diverse range of colors, sizes, and styles, making it effortless for pros and homeowners alike to find the perfect accents to complement any home. The shutters are visually appealing and low maintenance, and they’re easy to install, equipped with hardware suitable for any siding system or home exterior, including vinyl, poly-ash, fiber cement, wood, brick, stucco, and stone.

All Mid-America exterior vinyl shutters feature SolidThru™ Colors. This ensures enduring vibrancy and guarantees that even in the event of scratches or impacts, the chosen color remains unchanged.

Mid-America shutters in new Platinum
Mid-America shutters in new Platinum

With the addition of the four new hues, Mid-America offers 14 total colors, including Black, White, Clay, Midnight Blue, Forest Green, and Wineberry. A paintable version also is available.

For more information about Mid-America siding accessories, including shutters, trim, gable vents, and mount blocks, visit https://midamericacomponents.com.

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What Home Buyers Want the Most

What features are most in demand from new-home buyers? NAHB sought the answers in its latest “What Home Buyers Want” report. Among the top and/or fastest-growing in-demand features were laundry rooms, patios, and home security.

The Top Features Home Buyers Want

In the What Home Buyers Want study, buyers were given a list of more than 200 home and community features and asked to rate them as “essential,” “desirable,” “indifferent,” or “do not want.”

According to Eye on Housing, of all the features in the study, there were 13 that ranked “essential” by at least 80% of respondents:

  1. Patio (86%)
  2. Laundry room (86%)
  3. Energy Star-rated windows (83%)
  4. Exterior lighting (82%)
  5. Ceiling fan (81%)
  6. Garage storage (81%)
  7. Front porch (81%)
  8. Hardwood (81%)
  9. Full bath on main level (80%)
  10. Energy Star appliances (80%)
  11. Walk-in pantry (80%)
  12. Landscaping (80%)
  13. Table space in kitchen (80%)
Laundry rooms are a top feature in the What Home Buyers Want report.
Photo credit: Adobe Stock

In addition, there were a handful of features that made tremendous gains in popularity over the past decade. All were in the area of technology, including security cameras (climbing 36 percentage points in 12 years), wired home security systems (35 percentage points), and programmable thermostats (31 percentage points). 

What Homebuyers Want in Exteriors

When it comes to exterior design styles, Eye on Housing found no national consensus in the study. “At best, a plurality of 34% would prefer to purchase a ‘traditional’ home (rooted in historic styles), while a smaller 26% would rather buy a ‘contemporary’ home (clean lines, sloped roofs, expansive windows),” Rose Quint reported. “Far smaller shares of 17% and 12% of buyers, respectively, would choose a ‘modern’ home (bold, boxy, flat roofs) or a ‘transitional’ home (contemporary design with traditional cues).

Delving further into in-demand exterior features, consider the results of AIA’s quarterly Home Design Trends survey. In its Q4 2023 edition, examining Neighborhood and Community Design, the survey reported that “low maintenance/durability” continue to be the most popular feature, with 59% of architects reporting increasing interest. Unlike the NAHB study, the AIA survey found contemporary styling to be most common, with 51% of architects reporting increasing interest, down just 1 percentage point from 2022.

To learn more about what’s in demand, the full “What Homebuyers Want” report is available for purchase here.

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